Made on Concrete
Made on Concrete is a conceptual project for Nude Project that celebrates the culture of street basketball. Instead of the spectacle of professional sport, it focuses on the raw, social energy of pickup games: friends gathering on the court, and the playful competition that lives between shots.
The project frames basketball not as a performance but as a mood: a place to hang out, connect, and share the rhythm of the game.
- Client
- Nude Project
- Role
- Campaign design, art direction
- Scope
- Identity, key art, ticketing, apparel
- Year
- 2025
- Discipline
- Campaign
